At any given time, 1% of any given population is actually planning a wedding, meaning that 99% of the remaining population is not. As a wedding provider, that means that 99% of the population is not looking for you.
Finding that 1% is the trick to any successful wedding business. There are many forms of advertising out there to choose from to try to capture the attention of that 1% of the population in need of your services.
As bridal show producers, our job is to take the collected monies from participating exhibitors, provide mass and targeted advertising out in the world to reach that 1% of the population and bring them to you, so that you can provide your services to meet their needs. That is the greatest benefit of them all!
Bridal shows by and far are the best form of marketing for wedding professionals, attracting your target market from the masses and placing that 1% of the population directly in your hands. You will display your services in a professionally decorated room for you to speak face-to-face about your offerings. Show them what you do, let them taste what you do, and by all means tell them what you do! You have a captive audience in need of services! No other marketing vehicle can offer face to face opportunities to your target market like a bridal show can.
Need to get your ducks in a row before the show? Come up with a game plan? Feel free to contact our office and we can assist with some brainstorming booth ideas!
Additional benefits include special savings with wedding magazines, websites and other media providers. Call our offices to discuss media in your area and we can share with you what relationships we have in your area and what savings we have negotiated for our exhibitors.