An estimated 49% of all brides attend bridal shows for their planning needs. That's nearly half of brides who are planning their wedding will come to a bridal show to find products and services.
1% of any given population is planning a wedding. 99% of the population is not looking for wedding services. Marketing that captures 50% of the people who are planning weddings is an exceptional form of advertising, making Bridal Shows the most effective marketing tool for wedding industry providers.
15% of all engagements occur in December and 10% of all engagements occur on Valentine's Day, making Winter/Spring bridal shows statistically higher in attendance than those that occur in the Fall months. Does this mean that Fall shows should be neglected? Absolutely not! It means plan your marketing materials according to the season!
It also means that shows that fall after Valentine's Day hold promise of capturing both December and February's engaged brides &amp;amp;amp;amp; grooms, so don't negate shows outside of the month of January.
Brides make up 40-50% of our overall attendance.
Nearly 50% of our attendees are planning for an event 6 months or more in the future. The average engagement lasts 16 months.